How To Grow Your Business On TikTok In 2024

If you are looking to grow your service based biz on TikTok in 2024

Don't make this mistake...

Treating your TikTok like it’s Instagram.

Ooop I said it.

It's not about aesthetics – forget the perfectly curated feeds. It's not about riding the trendiest sounds or flaunting your latest camera gear. TikTok is its own beast, and your audience isn't vibing with it the same way they do on other platforms.

TikTok is all about stories. Your content should be a masterclass in value-sharing, a journey in storytelling, and the bridge to forming a genuine connection with your audience.

That's how you start building a community of raving fans who binge-watch your content and are excited to buy from you.

The way your audience is consuming content on TikTok isn’t the same way they are consuming content on Instagram.

Here are 3 types of content your business should be creating on TikTok:

1. Storytelling content-Brands like Odd Muse have scaled quickly by using storytelling to connect with audiences and share their brand journey. Regardless of your niche just remember that there are various ways to use brand storytelling content on TikTok.

2. Vlog style content-A great example is using "The Office" style content to highlight your brand or team.

3. Disruptive content -Sharing unpopular opinions, speaking on controversial topics/current topics or simply creating less curated content that is more raw and real.

Ready to show up confidently knowing what to say and how to leverage IG & TT to grow your biz in 2024?Apply for social media coaching here.

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